Impact
How we'll measure our impact
Every completed pickup will add to four public totals. This page explains how each one is worked out.
Totals to date
There are no numbers here yet, because the platform hasn't started. We'll publish the first totals after the pilot in early 2027. From then on they'll be updated every week, once our team has checked and published them.
Method
How each number is worked out
Every number starts from the weight of food collected, and the others are worked out from it with published factors. Totals come straight from completed orders, so nobody types them in by hand.
Kilograms of food rescued
Every listing carries the vendor's estimate of its weight, with a helper that suggests a figure: 40 naan is about 6 kg. A weight more than 3 times the helper's estimate sends the listing to our team for review.
A listing counts only once its pickup code has been entered at handover and the order is completed. Food that expires, is cancelled or isn't collected adds nothing.
Meal equivalents
One meal for every 420 g of food. This follows WRAP's meal-equivalent guidance, the most cautious published factor.
Where a vendor lists portions, we count the portions, but never more than the weight divided by 0.42 kg, so small portions can't inflate the count. A meal equivalent measures an amount of food. It isn't a claim about a balanced meal.
CO2e avoided
2.5 kg of CO2e for every kg of food. It comes from FAO's Food Wastage Footprint, which puts the footprint of 1.3 billion tonnes of wasted food at 3.3 billion tonnes of CO2e.
It's an average across all kinds of food, so treat it as an estimate rather than a measurement. CO2e means greenhouse gas counted as the amount of carbon dioxide with the same warming effect.
Rupees saved by NGOs
The food's retail value minus the price the NGO paid. Vendors state the retail value on every listing, and the price can be at most half of it, so an NGO always saves at least half of what the food would cost in the shop.
Active partners
The verified vendors and NGOs taking part through completed orders. We'll state the exact period it covers alongside the first published totals.
Who publishes them
The public numbers change only when someone on our team checks and publishes them, once a week. Weight is always shown next to meals, so you can see what each figure rests on.
These are estimates. Weights are entered by vendors, and the meal and carbon factors are published averages, not measurements of each pickup. Read our disclaimer for what the numbers can and can't tell you.
Our goals
The five UN goals we report on
Each goal is matched to a figure that comes from the platform's own records, not from a survey or a guess.
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Goal 2: Zero Hunger
Meal equivalents delivered and NGOs served
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Goal 12: Responsible Consumption and Production
Kilograms of food kept from waste (target 12.3)
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Goal 1: No Poverty
Rupees saved by NGOs (retail value minus price paid)
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Goal 11: Sustainable Cities and Communities
Kilograms kept out of Islamabad's municipal waste
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Goal 17: Partnerships for the Goals
Active vendor and NGO partnerships
Reports
What you'll be able to see
Vendors
Each vendor will see its own kilograms, meals and CO2e, with a monthly impact certificate it can share.
NGOs
Each NGO will see the kilograms and meals it received and the money it saved, with a summary ready for its donors.
Everyone, later
A monthly chart will appear on this page with the first published totals. A yearly report you can download comes in Phase 2, after launch.
Help us put real numbers on this page.
Rizq Rasan launches across Islamabad on 22 March 2027. Register your interest and we'll invite you as soon as there's a place.