About Rizq Rasan
Good food shouldn't go to waste while people go hungry
We're a student team in Islamabad building a fair, safe way for food businesses to pass on good surplus to the organisations that feed people. Rizq Rasan launches on 22 March 2027.
Our story
Why we started
Rizq Rasan began as a student project in Islamabad. We kept seeing the same thing: a tandoor or bakery closing for the night with good food left on the counter, while NGOs, shelters and community kitchens across the city worked hard to feed people with too little.
The food wasn't the problem. Time, trust and coordination were. Surplus appears late in the evening and stays safe for only a few hours. There's no quick way for a kitchen to find it, no easy way for a business to know who is collecting, and no Good Samaritan law in Pakistan to protect a business that passes food on.
So we're building a marketplace with clear rules rather than a noticeboard. Food is sold at a small recovery price, never more than half of retail, which covers the business's packing and handover time and gives it a reason to list again tomorrow. And because selling food means food laws apply in full, everyone is verified and every kind of food has a time limit.
Before we build the platform, we'll test the idea the simple way: real food, real NGOs and a WhatsApp group, in November 2026.
رزق رسان
From surplus to sustenance.
- Based in
- Islamabad, Pakistan
- Pilot
- January 2027, by invitation
- Open to all
- 22 March 2027
- Who it's for
- Food businesses with surplus, and NGOs that feed people
What we're building
What we're building
Rizq Rasan will be a platform built for the phone. A verified restaurant, bakery or grocer lists good surplus food with a photo, a pickup window and a safe-until time, at a recovery price of at least Rs 1,000 and no more than half of retail. A verified NGO nearby claims it and pays when it claims, by Raast or by JazzCash or Easypaisa wallet through PayFast. Its collector checks the food and gives a 4-digit pickup code at the counter. Rizq Rasan holds the payment and pays the business 95% of the price, before any tax the law requires us to withhold, every Monday and Thursday. We keep 5% and pay the payment gateway's fees out of it.
What we stand for
Our values
When we have to choose how something works, these decide it.
Dignity
The people who eat this food deserve respect. Food claimed through Rizq Rasan is served or given free, never resold, and our Community Guidelines protect the dignity of the people it reaches.
Safety first
Every business and NGO is checked before it can list or claim. Each kind of food has a time limit, we start with low-risk food, and cooked food waits until the pilot has run 4 weeks with no food incident.
Fair to both sides
Businesses keep 95% of the price, before any tax the law requires us to withhold, and are paid even if an NGO doesn't turn up. NGOs pay no more than half of retail and get a full refund if the food isn't there or isn't safe. Every rule is written down in advance, and every strike can be appealed to a person.
Honest numbers
Every figure we publish has a source or a method. Impact totals will count completed pickups only, and we won't publish any until there is real data from the pilot. We show where every rupee of a sale goes.
The road to launch
The road to launch
Each stage has a test it must pass before the next one starts. If a test isn't passed, we fix what failed before moving on, even if a date has to move.
The longest wait isn't code. A payment gateway approves a business only once its public website and company papers exist, which is why this website comes first.
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Groundwork
We register the company, open its bank accounts and brief a lawyer and a tax adviser. We sign 5 to 8 NGOs first, then 10 to 15 food businesses close to them, and ask 10 businesses to weigh what's left at closing for two weeks. We move on once the company is registered, partners have signed, and at least 6 businesses show 3 or more lots of surplus a week.
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A test over WhatsApp
No software yet. We post 10 to 20 real lots of surplus at recovery prices in a WhatsApp group with 8 NGOs, and each NGO pays the business directly by Raast. It answers the biggest question first: will NGOs pay? We move on if at least 5 of the 8 pay at least twice.
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This website and our policies
The public website, with forms to register your interest, and all 16 policies, reviewed by a lawyer. Then our application goes to the payment gateway, PayFast.
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Building the platform
Sign-up and verification, listings with time limits, claims with payment deadlines, pickup codes and the tools our team uses, then payments, refunds and payouts. We move on when the whole process from listing to pickup works on a cheap Android phone, and a payment, a refund and a payout match our records to the paisa.
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The pilot
Real food with our signed partners in the two starting zones, low-risk food only. NGOs pay businesses directly, no commission is charged, and our founders are on call every evening.
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Cooked food
Rice, curries and other cooked food open only if the pilot's first 4 weeks pass with no food incident.
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A Ramadan month with live payments
NGOs start paying through PayFast when they claim, and Rizq Rasan pays businesses every Monday and Thursday, just as iftar surplus peaks. We move on when payments, pickups and refunds meet our targets, with no upheld food-safety complaint.
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Public launch
Sign-ups open across Islamabad, and those who registered their interest are invited first. We publish our first impact numbers and start working with more partners.
Where we start
Where we start
We sign NGOs first, then food businesses within about 5 km of them, so every pickup is a short trip. The pilot runs in two zones, and bakeries come first, because their surplus is daily.
When accounts open on 22 March 2027, businesses and organisations anywhere in Islamabad can apply.
- First zone
- F-6, F-7 and Blue Area
- Second zone
- G-9 to G-11, F-10 and F-11
- Distance
- Businesses within about 5 km of our first NGOs
- Food in the pilot
- Tandoor breads, plain bakery, mithai, fruit and vegetables, packaged goods and drinks
The company
Who runs Rizq Rasan
Rizq Rasan is being set up as Rizq Rasan (Pvt) Ltd, a private limited company. Registration with SECP in progress.
Real payments start only once the company is incorporated and the payment gateway has approved us. Until then, in the pilot, NGOs pay businesses directly and we never handle the money.
- Legal name
- Rizq Rasan (Pvt) Ltd
- Status
- Registration with SECP in progress
- SECP number
- Given here once the company is incorporated
- Registered office
- Given here once the company is incorporated
Good food deserves a second chance.
Rizq Rasan launches across Islamabad on 22 March 2027. Register your interest and we'll invite you as soon as there's a place.